This year, our Y10 students had to come up with an original product targeted at children. They first had to conduct a market research and analyze the results, then they had to craft a marketing mix including a prototype and a short video to advertise the product, and finally they had to research and calculate all the costs involved in the production and distribution of the good.

We were once again very pleased to see the level of research, analysis and creativity shown by all of our students, and especially by the seven finalists.  Congratulations to all, and especially to the winning project: Kids Kit!

Cristina Goutmann
Head of Business